Executive Consultant & Brand Builder
30+ years building brands, leading teams, and navigating the complex realities of regulated consumer markets — coast to coast to coast.
Storeyboard Consulting
I founded Storeyboard to channel a career's worth of executive leadership, product development, and sales strategy into focused, results-driven engagements for entrepreneurs and growth-stage companies.
From concept to shelf. Multiple brand launches across CPG, food & beverage, nicotine, and emerging categories including nootropic pouches and functional wellness products.
Expertise across Convenience, Grocery, Drug, Mass, Specialty, Foodservice, and Wholesale. I build distribution networks — and relationships — that last.
C-suite leadership without the full-time overhead. CEO, President, and EVP roles for companies navigating rapid growth, regulatory complexity, and public market realities.
Craft beer distribution, temperature-controlled logistics, and emerging supply chain disruption. I help companies find smarter, faster paths from production to customer.
Decades working with regulators, government bodies, shareholders, and international stakeholders in Canada's most complex regulated markets.
Building and leading winning sales and marketing teams by crafting compelling vision. An ability to coach, guide, and develop people to achieve their potential is at my core.
Storeyboard Consulting · Lake Country, BC
Altabac Inc. — Specialized Division
Altabac is the specialized arm of Storeyboard Consulting, dedicated to clients in nicotine, tobacco, vapour, and emerging wellness-adjacent categories. This depth of experience is rare. And it's yours.
Decades working within Canada's toughest legal frameworks. I know the rules, the regulators, and the path through.
Early stage development, innovation and collaboration of e-cigarettes, pouches and nootropics.
Multi-channel strategies: direct sales, distributor partnerships, agent networks, C-Store and specialty retail.
President of National Smokeless Tobacco (Altria) and CEO of Harrys Manufacturing — represented at the highest levels.
How We Engage
I work with a select number of clients at a time to ensure genuine focus. All engagements begin with a no-cost discovery call. Fees agreed upfront — no surprises, no equity-instead-of-cash.
A defined block of hours per month, billed in advance. Ideal for companies that need consistent strategic direction without a full-time executive hire.
I step in as your Fractional CEO, President, or EVP Sales — embedded in your business at the level you need, for start-ups and growth-stage companies alike.
Launch a brand. Build a distribution network. Enter a new market. Clear deliverables, defined milestones, and a fixed timeline.
Get In Touch
Whether you have a brand to launch, a market to crack, or a team to build — I'd like to hear about it. First conversation is always on me.
Tell me a bit about what you're working on.