Executive Consultant & Brand Builder

I can bring spark to your ideas — and deliver them to market.

30+ years building brands, leading teams, and navigating the complex realities of regulated consumer markets — coast to coast to coast.

Ken Storey
Ken Storey · Lake Country, BC
30+
Years in CPG & Regulated Markets
C-Suite
CEO · President · EVP · VP
Multi
Brand Launches Delivered
C→C→C
Coast-to-Coast-to-Coast

Storeyboard Consulting


Storeyboard Consulting Since 2013

The building blocks your business needs — already assembled.

I founded Storeyboard to channel a career's worth of executive leadership, product development, and sales strategy into focused, results-driven engagements for entrepreneurs and growth-stage companies.

01

Brand Strategy & Launch

From concept to shelf. Multiple brand launches across CPG, food & beverage, nicotine, and emerging categories including nootropic pouches and functional wellness products.

02

National Sales & Distribution

Expertise across Convenience, Grocery, Drug, Mass, Specialty, Foodservice, and Wholesale. I build distribution networks — and relationships — that last.

03

Fractional Executive

C-suite leadership without the full-time overhead. CEO, President, and EVP roles for companies navigating rapid growth, regulatory complexity, and public market realities.

04

Supply Chain & Market Innovation

Craft beer distribution, temperature-controlled logistics, and emerging supply chain disruption. I help companies find smarter, faster paths from production to customer.

05

Stakeholder & Government Relations

Decades working with regulators, government bodies, shareholders, and international stakeholders in Canada's most complex regulated markets.

06

Team Building & Coaching

Building and leading winning sales and marketing teams by crafting compelling vision. An ability to coach, guide, and develop people to achieve their potential is at my core.

"Building brands, one block at a time."

Storeyboard Consulting · Lake Country, BC

Altabac Inc. — Specialized Division


Altabac

Canada's Nicotine & Tobacco Market — I Know It Cold.

Altabac is the specialized arm of Storeyboard Consulting, dedicated to clients in nicotine, tobacco, vapour, and emerging wellness-adjacent categories. This depth of experience is rare. And it's yours.

Cigarettes Moist Smokeless Snus Nicotine Pouches Vapour / E-Cigs E-Liquids Rolling Papers Hemp Papers Cigars Nootropic Pouches Hookah Accessories
⚖️

Regulatory Navigation

Decades working within Canada's toughest legal frameworks. I know the rules, the regulators, and the path through.

🔬

Product Development

Early stage development, innovation and collaboration of e-cigarettes, pouches and nootropics.

🗺️

National Sales Networks

Multi-channel strategies: direct sales, distributor partnerships, agent networks, C-Store and specialty retail.

🏛️

C-Suite Representation

President of National Smokeless Tobacco (Altria) and CEO of Harrys Manufacturing — represented at the highest levels.

How We Engage


Structured for results. Priced for real business.

I work with a select number of clients at a time to ensure genuine focus. All engagements begin with a no-cost discovery call. Fees agreed upfront — no surprises, no equity-instead-of-cash.

Ongoing

Monthly Retainer

A defined block of hours per month, billed in advance. Ideal for companies that need consistent strategic direction without a full-time executive hire.

Time-Bound

Project Engagement

Launch a brand. Build a distribution network. Enter a new market. Clear deliverables, defined milestones, and a fixed timeline.

Outstanding Industry Leader of the Year 2011 — NACDA
Outstanding Partner of the Year 2012 — NACDA
Supplier of the Year 2010 — Sheffield Group
Outstanding Partner Award 2003 — NATCD

Let's talk about your business.

Whether you have a brand to launch, a market to crack, or a team to build — I'd like to hear about it. First conversation is always on me.

Send a Message

Tell me a bit about what you're working on.